SonicAngel Launch Lektroland a new bootstrapper site for electronic musicians
SonicAngel, a Belgium-based hybrid record label that harnesses the power of the fan base via web and mobile technology, has launched SonicAngel Lektroland, a sub-label that focuses specifically on electronic music.
“I am and will always been impassioned by electronic music,” explains Engelen (aka Praga Khan). “My already established record label, Antler-Subway, has released amazing records by bands like The Neon Judgment, A Split Second, The Klinik, Vomito Negro and of course Praga Khan and Lords of Acid. I feel that once again there is a unique opportunity for a internationally oriented label for electronic music, especially since social media allows the fans to be involved with their favorite artists.”
SonicAngel was founded in January 2010 by veteran Belgian label-owner, musician/producer Maurice Engelen, a.k.a. Praga Khan of the group Lords of Acid. His business partner is Bart Becks, former CEO of Belgacom Skynet and Chief Innovation of the SBS/ProSiebenSat1 media group is a well-known European internet entrepreneur.
SonicAngel combines the best of both worlds. Expert knowledge of A&R, promotion, distribution, publishing and media deals with extensive experience in new media, direct communication between artists and fans via social media. Fans are involved in every step of the process, from discovery via funding to production and release. The FanShares allow the fans to invest in the artist and give the fans a complete part of the entire experience. One FanShare is $15 and gives the fan a full album download, an invitation to the album presentation and a share of the profits.
By leveraging crowd funding and a series of corporate sponsorships, SonicAngel’s artists are able to pre-finance their releases and avoid the pitfalls of an insurmountable debt from inception. This means there is no recouping. This fundamentally changes the music industry’s principles. Artists, the fans and the label each get one-third of the net profit – contrary to the traditional 90-10 label-artist share.
During SonicAngel’s first year of operations it achieved 15 fully funded bands, a gold record, a platinum single and successful international publishing and licensing deals.
Bart Mandonx, known for his groundbreaking work with The Neon Judgment, The Bollock Brothers & Implant amongst others will be in charge of A&R and label management. Even though Belgium has an immense history and impact on this genre, LektroLand will immediately position itself as an international platform with international acts like Lords Of Acid (USA), Radical G (B), Fiji (SUI) ,BAK XIII (SUI), Cynergy 67 (USA), A Digital Death (USA) , Equitant (USA) , W.O.R.M (USA), Miss Duckin’ (F), Christopher Kah (F) , Brown & Kraft ( F) and Belgium’s electro-icons Nid & Sancy and Praga Khan. SonicAngel is currently accepting artist submissions for their label.